Hi! I’m Seonaid (that’s Shona for the non-Gaelic speakers in the room).
I work with frustrated idealists who want help closing the gap between what they value and where they direct their energies.
If you’ve wound up here, you’re probably a little bit odd and a little bit brilliant. Or a lot odd and a lot brilliant.
We’re all a little odd here.
A little over a decade ago, I left my pretty good job in a decent university to find out what I was asking people to give up in asking for sustainable living. I gave it a good shot, and what I realized was that… I couldn’t do it. It’s not a one-person job. It’s not even a job for a nuclear family. It is a collective process, to which each of us can contribute, but which we can only accomplish individually by missing out on a lot of things.
“Stop doing the things that make your life worth living,” is not a convincing position. So I regrouped and decided to help people figure out what their own contribution to this process looks like.