Hi! I’m Seonaid (that’s Shona for the non-Gaelic speakers in the room).

I work with frustrated idealists who want help closing the gap between what they value and where they direct their energies.

If you’ve wound up here, you’re probably a little bit odd and a little bit brilliant. Or a lot odd and a lot brilliant.

We’re all a little odd here.

A little over a decade ago, I left my pretty good job in a decent university to find out what I was asking people to give up in asking for sustainable living. I gave it a good shot, and what I realized was that… I couldn’t do it. It’s not a one-person job. It’s not even a job for a nuclear family. It is a collective process, to which each of us canĀ contribute, but which we can only accomplish individually by missing out on a lot of things.

“Stop doing the things that make your life worth living,” is not a convincing position. So I regrouped and decided to help people figure out what their own contribution to this process looks like.

Start Here

If you’re new round these parts, you might want to check out What I Believe.
Check out whether any of this sounds familiar.
And if you’re in, check out if we’re simpatico kinds of odd.